Guide & Progress

Destinations Tracker

Track and showcase post-16 and post-18 destinations on an animated UK map. Positive-destination rates, Russell Group counts, the disadvantaged gap - and an export studio for shareable MP4, GIF, and PNG.

headline KPIs
4headline KPIs
export formats
3export formats
disadvantaged analysis
Gapdisadvantaged analysis
Chapter SchoolsDestinations Tracker
SM

Destinations

Where last year's leavers went next

Export studio
Positive destinations
91%

121 of 132 leavers tracked

To university
70%

92 students

Russell Group
25

incl. 4 to Oxbridge

Apprenticeships
16

incl. degree apprenticeships

Disadvantaged gap
8pp

83% vs 91% positive

Class of 2025 · 2025-26

132 placements mapped · 46 institutions
University 92Apprenticeship 16Employment 11
Class of 2025 · 132 leavers

Destination types

University92 · 70%
Apprenticeship16 · 12%
Employment11 · 8%
FE college6 · 5%
Gap year7 · 5%

Top: University of Manchester

8 students · Russell Group

Paused - the real map is Mapbox, with an export studio

DestinationsLeaver destinations on the animated UK arc map, with the export studio open.

Why it matters

What changes

The honest version of the before, and what it looks like once this is running.

Without Chapter
  • Destinations collected on a spreadsheet in the last week of term
  • A positive-destination rate nobody can evidence
  • The disadvantaged gap invisible because nobody split the data
  • Great results with nothing shareable to show for them
With Chapter
  • Intended and actual destinations from the choices your school records
  • Positive destinations, university %, Russell Group and NEET risk
  • Disadvantaged versus non-disadvantaged gap analysis
  • An export studio producing MP4, GIF and PNG

How it works

Up and running in minutes

Three steps, in the order you'd actually do them.

Collect destinations

Pulled from UCAS choices and the Chapter app, or imported from a leaver spreadsheet.

Split the headline

Positive destinations, university %, Russell Group and NEET risk - with the disadvantaged gap stated, not averaged away.

Export and celebrate

MP4, GIF or PNG destination reels for newsletters, open evenings and governor packs.

In detail

How it actually works

The mechanics behind the screenshot.

01

The gap is the number that matters

A headline positive-destination rate can hide a wide gap underneath it. Chapter splits destinations by disadvantage so the gap is stated rather than averaged away - which is the figure a governing body and an inspector will both ask for.

  • Positive destinations, university %, Russell Group, NEET risk
  • Disadvantaged versus non-disadvantaged, side by side
  • Destination-type and top-institution breakdowns
  • Intended destinations tracked before actuals are known
Leaver destinations

94%

Positive destinations

61%

University

11

Russell Group

02

Results worth sharing, in a format people share

The export studio renders the destination map as MP4, GIF or PNG - for a newsletter, an open evening loop, a governor pack or social. Results day is the one moment a careers programme has everybody's attention.

  • Animated UK arc map of where leavers progressed to
  • MP4, GIF and PNG output from the same scene
  • Recorded by the school, synced from the Chapter app, or imported from the UCAS adviser portal
  • Feeds Benchmark 3 destination reporting and the Governance Pack
Destination type
University61%
Apprenticeship18%
Further education12%
Employment6%

What you get

Everything included

No add-ons, no per-seat pricing - it's all in the platform.

6 capabilities

Animated UK arc map of where your leavers progressed to

Headline KPIs: positive destinations, university %, Russell Group, NEET risk

Disadvantaged vs non-disadvantaged destination-gap analysis

Destination-type and top-institution breakdowns with logos

Export studio - MP4, GIF, and PNG for newsletters and open evenings

Recorded by the school, synced from the Chapter app, or imported from the UCAS adviser portal

Evidence & integrations

What it proves, and what it plugs into

Destinations are the outcome measure behind Benchmark 3, and they appear as their own section in the Governance Pack.

Gatsby Benchmarks evidenced
  • 3Addressing the Needs of Each Young Person
  • 7Encounters with Further & Higher Education
Works with
  • UCAS Hub

    Choices become intended destinations

  • Chapter student app

    Pupils confirm where they went

  • Governance Pack

    Destinations and NEET risk section

Questions

The things schools ask

The UCAS choices held in Chapter - recorded by the school, synced from the pupil's Chapter app, or imported from the UCAS adviser portal - feed intended destinations; actuals can be confirmed by pupils or imported from a leaver spreadsheet. Chapter has no live connection to UCAS.

Education, employment or training - the standard measure - with university, apprenticeship, further education and employment broken out separately underneath.

That is what they are for. MP4, GIF and PNG are produced for newsletters, open evenings, governor packs and social.

Chapter tracks intended and confirmed destinations at the point of leaving. It is not a longitudinal destinations survey, and we would not present it as one.

See Destinations Tracker in action

Book a personalised demo and see how Chapter Schools can transform your careers programme.

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