Our story

Building the future of
careers education

We started with a simple observation: students explore careers in apps, but schools never see that data. Chapter bridges that gap — connecting what students actually want with the careers programmes designed to guide them.

200+
Schools using Chapter
85K+
Student profiles tracked
1.2M+
Career interactions logged
8 / 8
Gatsby Benchmarks covered

The problem we're solving

UK careers education is under-resourced, under-evidenced, and disconnected from what young people actually need.

73%

of Careers Leaders say Gatsby evidence tracking is too time-consuming

60%

of students say they don't get enough careers guidance at school

4h+

average weekly admin time wasted on manual record-keeping

The Chapter ecosystem

Two products. One mission. The first careers platform that closes the loop between what students explore and what schools evidence.

Chapter AppStudent mobile app

Students explore careers, discover pathways, and build their future — through an engaging mobile experience.

Career exploration & LMI
Skill-building activities
Industry deep-dives
Pathway discovery
Priya's ProfileYear 11
Healthcare
Science
data flows both ways
Chapter SchoolsSchool platform

Schools see exactly what students are exploring — and use that data to run a compliant, impactful careers programme.

Gatsby Benchmark tracking
Individual student profiles
Provider CRM & events
AI planning & guidance
Gatsby Score6/8 on track
1
87%
3
72%
5
84%
8
91%

The result: careers education that proves itself

The only platform that connects student career exploration directly to school Gatsby compliance evidence.

Our mission
"To ensure every student — regardless of background or postcode — has access to high-quality careers guidance that helps them make informed decisions about their future."

Our story

From a student app to the UK's leading careers programme platform

2021

The idea

Chapter App launches — a mobile career exploration platform for students. Tens of thousands of young people start exploring careers, industries, and pathways.

2022

A gap discovered

Schools ask: "Can we see what students are exploring?" The data existed in the app — but there was no bridge to the careers programme. Chapter Schools begins.

2023

First schools launch

50 schools go live with Chapter Schools. Gatsby Benchmark tracking, student profiles, and events management all go live. The feedback loop between app and school platform becomes the defining feature.

2024

Full platform

AI features (Chappy), Provider CRM, Parent Digests, and Trust tools all ship. The platform becomes the complete careers programme management solution for UK secondary schools.

2025

200+ schools

Chapter Schools reaches 200+ schools, tracking over 85,000 students across the UK. The mission to make careers education measurable and impactful for every student continues.

What we stand for

The principles that guide every decision we make

Evidence over anecdote

Every claim we help you make to Ofsted is backed by real data from real students. No guesswork, no spreadsheets — just defensible evidence.

Built for schools

We understand procurement, safeguarding, data privacy, and the realities of school life. Chapter fits how schools actually work.

Student-first

Everything we build starts with what's best for the students exploring their futures. Technology that opens doors, not adds admin.

Equity in careers

Every student deserves high-quality careers guidance — regardless of background, postcode, or the school they attend.

Safe & trustworthy

Schools trust us with sensitive data. We take that seriously — GDPR-compliant, encrypted, and never shared with third parties.

Relentlessly improving

We ship updates every week. Careers leaders shape our roadmap — if it makes your job easier, we'll build it.

Built by educators and technologists

A team that understands both schools and software

LS

Luke Samson

Founder & CEO

Built Chapter after seeing firsthand how disconnected school careers programmes are from what students actually want.

SC

Dr. Sarah Chen

Head of Education

Former careers advisor with a PhD in education policy. Ensures everything we build is grounded in what works in schools.

MT

Marcus Thompson

CTO

Previously built data platforms at scale. Obsessed with making Chapter fast, reliable, and genuinely pleasant to use.

PP

Priya Patel

Head of Partnerships

Works with schools, trusts, and employers to expand the Chapter ecosystem. Former teacher, lifelong careers advocate.

"Chapter Schools has transformed how we approach Gatsby compliance. What used to take me an entire week before an Ofsted visit now takes thirty seconds. The data we get from the student app is genuinely invaluable — we can finally see what students are actually interested in."
Emma Bradshaw
Head of Careers, Northgate Academy

Join us

See how Chapter Schools can transform careers education at your school.