Connect & Engage

Provider CRM

Pipeline management for employers, universities, and training providers. Track relationships, schedule interactions, and build a network that benefits every cohort.

pipeline stages
4pipeline stages
tabs: Directory · Contacts · CRM
3tabs: Directory · Contacts · CRM
before a provider is flagged
30 daysbefore a provider is flagged
Chapter SchoolsProvider CRM
SM
Import CSV / ExcelNew Provider
Search providers...All typesAll statusesFavourites
ProviderTypeStatusContactsLast ContactedGatsby
Rolls-RoyceEmployeractive35 Aug 202656
NHS TrustEmployeractive428 Jul 2026567
University of NottinghamUniversitycontacted214 Jul 20267
BootsEmployerprospect1No contact-
Nottingham CollegeFurther Educationinactive23 Mar 20267
5 of 628 providers·142 contacts on file Import CSV / Excel

Paused - the directory, the pipeline and every follow-up are one record

Records › Employers / ProvidersThe provider directory, the outreach pipeline, and an AI follow-up drafted in context.

Why it matters

What changes

The honest version of the before, and what it looks like once this is running.

Without Chapter
  • The employer network living in one person's contacts
  • Relationships going cold with nobody noticing
  • The same employer approached twice by two different staff
  • Every outreach email written from a blank page
With Chapter
  • A directory with type, status, sectors, contacts and last contacted
  • A pipeline: Prospect → Contacted → Active → Inactive
  • Overdue and due-today follow-ups surfaced before they slip
  • AI-drafted follow-ups written from the actual relationship history

How it works

Up and running in minutes

Three steps, in the order you'd actually do them.

Import your network

CSV or Excel import, manual entry, or an AI search for local providers you don't yet have.

Work the pipeline

Prospect, Contacted, Active, Inactive - with overdue and due-today follow-ups surfaced before they slip.

Convert to a booked event

Turn a provider into a confirmed school event from their record, and the history builds itself.

In detail

How it actually works

The mechanics behind the screenshot.

01

The pipeline tells you who to chase today

Follow-ups are split into Overdue, Due today and Total pending, and a separate list names prospects and contacted providers nobody has reached in thirty days. That second list is the one that quietly decides whether next year's programme has enough employers in it.

  • Four stages: Prospect, Contacted, Active, Inactive
  • Follow-up dates colour-coded - red overdue, amber due today
  • 'Providers needing contact' surfaces relationships going cold
  • Interactions logged by type: email, call, meeting, event, LinkedIn
Outreach CRM
Prospect12

Boots

Employer · never contacted

Contacted8

Rolls-Royce

Follow-up due today

Active14

NHS Trust

3 events this year

Univ. of Nottingham

Visit booked

02

A follow-up written from the relationship, not a template

The AI draft knows who this provider is, what was last discussed, which benchmark you are trying to serve and who is sending it. You pick a channel and a purpose, and get something you can send after a read rather than a rewrite.

  • Channel: email or LinkedIn message
  • Purpose: follow-up, careers fair invite, work experience, employer talk, mentoring, re-engage
  • Draws on the last logged interaction and your school context
  • Copy it out, then mark as sent so the history stays accurate
AI Follow-up Draft
ProviderRolls-Royce
ChannelEmail
PurposeInvite to careers fair
Last interactionEmployer talk · 6 Feb

What you get

Everything included

No add-ons, no per-seat pricing - it's all in the platform.

6 capabilities

Kanban pipeline for every employer and provider relationship

Full contact history and relationship notes in one place

Event and visit scheduling with calendar synchronisation

AI follow-up drafts written from the actual relationship history

Overdue and due-today follow-ups surfaced before they slip

Bulk import from existing spreadsheets or CSV files

Evidence & integrations

What it proves, and what it plugs into

Your employer base is what Benchmarks 5 and 6 are made of - and the Governance Pack reports on it directly.

Gatsby Benchmarks evidenced
  • 5Encounters with Employers & Employees
  • 6Experiences of Workplaces
  • 7Encounters with Further & Higher Education
Works with
  • Events

    Turn a provider into a booked event

  • Outlook / Gmail

    Correspondence history against contacts

  • CSV / Excel

    Bulk import your existing network

Questions

The things schools ask

Yes - CSV or Excel import, or add providers manually. There is also an AI search for finding local providers you do not yet have.

Directory is the table of organisations. Contacts is the named people at them. Outreach CRM is the pipeline and the follow-up queue - the tab you work from day to day.

Correspondence uses a header-only mail scope and is filtered to known employer contacts. Chapter can show you that a thread happened and with whom; it is deliberately not a mailbox reader.

From the provider record. The event then links back to their profile, so their history builds up as a real record of the relationship.

See Provider CRM in action

Book a personalised demo and see how Chapter Schools can transform your careers programme.

Book a Demo